Produced in collaboration with Spate, the Vogue Business Beauty Tracker offers a data-driven lens on the forces accelerating the beauty industry right now. Drawing on Spate’s proprietary analysis of search behavior, social engagement and emerging consumer signals, the tracker goes beyond surface-level trends to identify what’s truly gaining momentum—and why.
At its core, the tracker spotlights five standout brands, trends and ingredients that are delivering the strongest year-on-year growth, each supported by a clear track record of consistent, long-term upward performance rather than short-lived hype. These insights help distinguish fleeting viral moments from movements with real commercial and cultural staying power.
Each week, the focus shifts to a new beauty category—from skincare and haircare to fragrance, wellness and cosmetics—unpacking how consumer priorities are evolving across different segments of the market. Complementing this, the tracker highlights the five most influential beauty hashtags gaining traction on TikTok, revealing how creators, communities and platforms are shaping discovery, conversation and purchasing behavior in real time.
Together, these insights provide brands, retailers and industry leaders with a living snapshot of beauty’s fast-moving ecosystem, connecting consumer curiosity, cultural relevance and market growth to show what is defining the present—and signaling what’s next for the future of beauty.
